Classic sponsors are Apple Music, Bayern 3, Beats Electronics, EA Sports, Gigaset, Hugo Boss, Courtyard by Marriott, Veuve Clicquot, and Adelholzener. Adidas have been Bayern’s kit sponsor since 1974. Adidas extended their sponsorship with Bayern on 29 April 2015. The sponsorship deal runs until the end of the 2029-30 season. Bayern’s kit sponsor is Adidas. Gold sponsors are Coca-Cola, MAN, Procter & Gamble.

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